Episode 01 · Ritual disruption
The Sauna
Boutique gyms are quietly A/B testing scroll-stop pilots on Reels while generic promo still smells like an ad. The sauna is supposed to be sacred recovery space. Today it smells like soup — again. Jordan calls it wellness. Dev escalates to nobody.
Episode video
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Drop episode.mp4 into demos/micro-sitcom/assets/gym/ and redeploy.
Target: 30s hyperreal multicam · Seedance 2.5 · 16:9
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“There is no soup. We’ve checked.”
Cast & stills
Reference frames from production — final episode video replaces placeholder above.
Glen · sauna exit 
Glen · frozen 
Jordan 
Jordan · wellness 
Dev · desk
Your floor. Your sauna smell.
Ritual disruption beats work for gyms, coffee, release days — anywhere routine is sacred.